JISOO KIM      VISUAL DESIGNER     SAN FRANCISCO     JISOO KIM      VISUAL DESIGNER     SAN FRANCISCO     JISOO KIM      VISUAL DESIGNER     SAN FRANCISCO


Airbnb CSR 2027:
Make Every Stay Matter

Airbnb CSR 2027 focuses on responsible travel and its impact on people, the environment, and communities.

The project highlights how every stay can create meaningful connections and contribute to a more inclusive and sustainable world.


  Insight  

Travel platforms often emphasize convenience and experience, but overlook their broader social and environmental impact. This creates an opportunity to design a system that communicates responsibility, inclusion, and community value.

  Concept  

A structured visual system built around three keywords: Belonging, Connecting, and Building.
Through bold typography, modular layouts, and color-coded sections, the design translates complex CSR values into clear, engaging communication.

  Experience  

The system transforms data and policy into an accessible visual experience across multiple platforms, including brochures, posters, and digital media. It presents Airbnb as a brand that is not only about staying, but about creating positive impact through connection, inclusivity, and shared growth.






 MAKE  EVERY  STAY  MATTER









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